Advertising on Facebook
Creating advertisements on Facebook
Social media is one of the best ways to raise awareness of your brand and attract customers to your business.
Facebook remains, without a doubt, an effective medium for businesses, as it allows them to promote their products or brand and attract potential customers.
You have Facebook, but it's not what you expected because...
I don't have many followers
It seems that no one pays attention to what you post. Your followers are not increasing, and no one comments on your posts.
I don't know what people want
You know your target audience, but you are unable to spark their interest in your brand or your products. This means that you are losing customers.
Nobody comes to my website from Facebook
It doesn't matter how great the offers on my website are. I post them on Facebook, but I don't get any traffic to my website.
The competition is advertising and I don't know
I have tried to create advertising campaigns on Facebook, but all I do is lose money because I don't get any sales or customers.
What we offer you with our Facebook Advertising service
TARGETED CAMPAIGNS
Development of a personalised strategy that includes identifying the audience (buyer persona), taking into account age, location, interests, behaviours, etc. This segmentation is a way to maximise the effectiveness of your advertising, reaching only those people most likely to become customers.
CONTENT CREATION
Production of high-quality visual and written content tailored to the type of Facebook advert. This may include graphics, videos, infographics, and posts with calls to action.
Scheduling of adverts at times of greatest impact based on analysis of user activity.
A SOCIAL NETWORK THAT IS WORTH TWO
Creating advertising campaigns on Facebook also allows you to reach your target audience on Instagram.
With the campaigns we create, your adverts will be displayed on: Facebook, Instagram, Audience Network, and Messenger.
ANALYSIS AND OPTIMISATION
Facebook provides a comprehensive set of analytics tools that allow you to view ad performance in real time.
We will adjust your campaigns based on the results, optimising your investment and ensuring that you are getting the best possible return.
What we offer you with our Facebook Advertising service
IDENTIFICATION OF BIDS
We will review your objectives in order to tailor bids to those objectives, choosing between:
✔︎ CPM bids, or cost per thousand impressions, mainly aimed at branding campaigns.
✔︎ CPC bids, or cost per click, where you only pay when someone clicks on your advert.
✔︎ CPA or cost per action bids, which are used for campaigns focused on gaining new fans or app installations.
How are we going to create your Facebook ad campaigns?
First, we will speak with you
We will hold a meeting so that you can tell us about your brand, how it stands out from the competition, the points you want to highlight and, above all, so that we can find out what your objectives are and the type of customer you want to target.
Brand and reputation analysis on social media
If you already have a Facebook presence, we will analyse your content and, if necessary, suggest a new image to attract new followers. We will establish your ‘ideal customer’ to be more effective in your communications.
Tracking, monitoring, and analysis
Only with objective data can new strategies be implemented or existing ones maintained. We will analyse the results of the advertisements and work with you to establish new proposals and investments.
Training and consultancy for you
We will teach you how to manage your advertising campaigns on Facebook. We will give you tips that you can implement yourself, and we will keep you informed about new settings and changes that Facebook is implementing on its social network.
We design advertisements on one of the most popular social networks. Reach exactly the users who are interested in your product.
We design advertisements on one of the most popular social networks. Reach exactly the users who are interested in your product.
We design advertisements on one of the most popular social networks. Reach exactly the users who are interested in your product.
We design advertisements on one of the most popular social networks. Reach exactly the users who are interested in your product.
Why hire digitalDot to run Facebook ad campaigns?
- Specialisation: We have a team of experts specialising in various areas of social media, from content creation to analytics and advertising. This experience ensures that you will receive high-quality services tailored to the latest market trends and best practices.
- Customisation: We adapt to the specific needs of each client, designing tailor-made advertising campaigns that reflect the identity and objectives of each company's brand.
- Continuous improvement: We adjust strategies based on data analysis and market feedback to ensure that our clients' marketing objectives are met and exceeded.
- Competition: We conduct a preliminary study of the competition and the actions they are taking so that, once studied, we can generate Facebook ads for our clients that provide extra value and differentiate them from the competition.
- Communication: We offer constant and transparent communication with you, ensuring that you are always well informed about the status and progress of your campaigns.
